Social Media Marketing must start with a Social Media Marketing Plan
Social Media has grown in size, popularity and a viable and important marketing channel for business over the past 10 years. So much so, that is has become a valuable part of the marketing mix, and must be considered for every digital marketing strategy.
But many companies fail to take full advantage of Social Media or its potential leverage to promote brand awareness, visibility and viral marketing. Business owners can lose sight of its relevance and importance if the results cannot be quantified directly by the costs. Too many companies believe opening Facebook, Twitter, LinkedIn and Pinterest accounts is suffice. While others ignore its relevance completely.
Business goals, objectives, targets and KPIs (Key Performance Indicators) are fundamental to every successful Social Media Marketing campaign.
It is not enough to be ON Social Media. You need to ENGAGE with Social Media
Similar to website marketing, Social Media campaigns must be driven by SEO, analytics and trending.
Buzzin Media manage successful Social Media Marketing campaigns. If we don’t already work for one of your competitors, we would like to hear from you. Contact Buzzin Media today to discuss how we can work together to make your company an online business success.