Google Ads Management
Successfully managed Google Ads will increase your visibility, website traffic and potential sales
Two common answers I receive when I first mention using Google Ads (formerly Google AdWords) as part of a digital marketing campaign to a new client is ‘we tried Google Ads, and it didn’t work for us‘ or ‘we don’t have a large enough budget for pay-per-click‘.
Google Ads can work for any business, with any size budget. The main reason it doesn’t provide a desired return on investment is because the keywords and the campaigns haven’t been effectively setup or managed efficiently.
Google Ads is a very powerful advertising tool that allows you to manage and analyse as much data as you want. But it also allows you to quickly setup a simple and basic campaign. The latter can be a problem if you do not set up your campaigns effectively, especially for small businesses with a tight marketing budget who hear how wonderful Google Ads can be but only give enough time and focus to give Google a large sum of money for no or little return.
Larger companies will employ a dedicated PPC (pay-per-click) expert to analyse data on a daily basis, constantly maximise efficiency and gain the best possible results. But if your budget doesn’t stretch that far, you should seek advice on how best to set up and manage all your paid advertising campaigns.
To start with, you need to understand the advantages and disadvantages of the different Google AdWords keyword match types and when and why to use them; and once you have successfully set up a campaign, you need to analyse the search data available to help you manage the different campaigns. There are three simple reports you can generate and regularly review to help create more profitable AdWords campaign and achieve a better return on investment:
- Search Terms & Negative Keywords
- Poorly Performing Keywords
- Geo Location
Google Ads is a very powerful and essential online marketing tool
Consideration should be given by every company to include Google Ads as part of an online marketing mix. But, if not set up and managed correctly, it may result in nothing more than a very costly exercise.
Google initially changed the whole search engine landscape by introducing the concept that companies would pay to promote their websites. For over 20 years now, Google AdWords and Pay-per-click advertising has become a powerful tool for any digital marketing strategy. If you have had a bad experience or feel Google Ads was a waste of time and money, the chances are your campaigns were not set up to succeed in the first place.
Buzzin Media has helped many companies turn a bad AdWords experience into a profitableone. The most common issues include:
- Google setting broad match terms rather than a strict keyword focus that result in a lot of clicks and no sales
- Poorly set up campaigns that are not managed or optimised, thereafter
- No review or consideration given to negative keywords, geographical locations or poorly performing ads and keywords
We have helped many small businesses with a very limited budgets as well as multi-national insurance and investment companies to achieve higher, more focused quality traffic for less money when managing Google Ad campaigns on their behalf.
If you are serious about using Google Ads to increasing your visibility, website traffic and potential sales, we would like to hear from you.
Contact Buzzin Media today to discuss how we can work together to make your company an online business success.